Coming from London, one would expect that our pointe shoes are labeled in UK sizes.
Not to worry: you can easily find your corresponding American size with this handy conversion chart.
As a rule of thumb, Freed of London pointe shoes run 2.5 sizes smaller than American street shoes sizes.
Freed Pointe Shoes-to-American Street Shoe Size Conversion Chart
Also, take into account if you intend to wear toe pads or something similar as these
can actually increase shoe length by as much as a half size, or width by an additional size.
Veronese shoe sizes run 16.5 to 17.5 sizes larger than American street shoe sizes.
See the one-to-one size conversion chart below: